You may find out some limitations to use SEO for writing. Every writer has dealt with it when it comes to writing a piece for optimization. To avoid these headaches, we have combined some expert advice to help you out with the tricks of the trade for your next masterpiece. These tips will allow you to avoid mistakes and maximize benefits without keeping SEO writing away from your expertise.
Let’s jump into the ten ways to write SEO friendly content that makes readers and Google happy!
Write unique and original content
Google is an expert in identifying plagiarism. Hence, there is no room for your content to be ranked if you have copied it from another source. Writing a unique and original content doesn’t mean that you have to say something that has never been said before. You just have to take the idea of your thought and write it by yourself in your own words and your own way.
This will help you to get your content in indexing on search queries. The more unique content you create the more chances you will have to get on to the organic rankings. Don’t add a backlink to the original source and copy it on your website. It will not change anything for you. Offer something new to Google, this will keep your readers happy, and they will come back to you. Use authentic tools to check for plagiarism and make changes accordingly to make it 100% original.
Do your homework before writing
A well-structured content title will help search engines to understand your niche and encourage users to click and read further. In the case of newsletters and content emails, the subject line decides that a subscriber is going to open it or not. Hence, a catchy SEO-friendly title is essential to satisfy the reader’s criteria for interest.
We recommend you to do your keyword research before starting to write. Also, search for your title related keywords on different search engines to get a note of suggestions. Make your title less than 65 characters.
Pay attention to the introduction
Search engines understand the context of a website before ranking it in its index. It is the quickest way for search engines to get updated with the website’s changing patterns. You can help them by including the relevant SEO keywords in your content, especially in the first 100 words of introduction. The trick can rank your content on top of the organic search results and save you a lot of bucks on paid promotion.
Don’t forget about the body of the content
After giving critical attention to the title and SEO keywords of the content, it is time to consider including the keyword in the complete body of the piece. Spread the keyword in the content organically and equally to every part of the description.
Interlinking is good for SEO
Also, interlinking is suitable for your SEO. This will help you to create a channel of linking within the website. You can also check how useful sites use internal linking to improve user navigations as an example.
Beautify the text and visuals
Make your text appealing by paying attention to the details of fonts. Make the page look attractive by adding italics, bold, headings, images, videos, small paragraphs, and info-graphics to make visitors starve for more.
Beautifying the content will not help you with rankings. However, it will benefit you the other ways like reducing bounce rate and increase visitor time, which may indirectly improve your rankings.
Display the author name and bio as a must
In today’s digital world, a webpage is no longer anonymous. Every publishing content has an author bio these days. When we talk about a sensitive niche like finance, medical, psychology, medicine, religion, or politics, an author detail adds authentication and its affiliation ads more value to the content. This will also let readers get back to the reference and citation of a statement every time they want to double-check.
Humans are visually weird. Appealing visuals can add a spike of attraction even to a dull content. They make it easier for the reader to stick to the content by making it less tiring and more enjoyable. Optimizing visuals is also a good idea for your SEO-friendly strategy as search engines understand more about your page by taking the visual title and description into their data.
Always use an image that doesn’t have any copyright issues. Also optimize image size as larger data sizes increase the loading time of the page, that a turn off for your visitor. Use ALT-text to describe image also include keywords. Avoid using numbers to name pictures.
Read it again
A double-check is always right. Before publishing something a content, check and proofread it for any grammatical errors, punctuation mistakes, spelling mistakes, and non-meaningful sentences. An additional pair of the eye is ideal for checking for imperfections. So before hitting a publish button, make sure that your content is exceptional for readers.
Create better content than the competition
There is a lot of competition on search engines to get to the top of the listing. To increase your chance of getting in a good position, you have to ensure that your page is better than your competition and let your readers know that why you are better than your competition. You have to convince your readers that your content is more useful for them than what is already ranked in the index.
Furthermore, other factors influence your rankings, such as backlinks, domain authority, hosting provider, and website developer. Still, you have to check for perfection in your content when you hit the publish button every time.
Hence, when you have done writing for a page, and it is then ready to go live on the server, analyze critically for every SEO aspect of making sure your website comes on the first page of search results.
Check for the length of the content, if it’s too short or too long then trim it accordingly to fit for the right length. Then check for an appropriate amount of relevant visuals on your page. Don’t fill the whole page with images include a decent amount that is enough to make it attractive but not to give visitors a feeling of being your site a newbie or unprofessional.
Lastly, provide a good quality of information to your readers. By this, they will come back, and you will get a good traffic. Also, your site recommendations will give you a good content marketing aspect. Hence by benefiting your audiences, you will get benefited indirectly.
Keeping your customers satisfied is the ultimate key to keep yourself happy!
When we say content has to be SEO friendly, we simply mean that the content should be understandable enough for the audiences and it should include authentic keyword to make it easier for search engines as well for indexing.
In a nutshell, the more search engines and audiences understand your content, the more you will get the chance of getting a better rank in organic search results. Moreover, an unmatched SEO rank will get more website traffic that will ultimately generate revenue for your efforts.